# Vetrics > Vetrics is mission control for veterinary businesses: a unified practice operating system and growth engine for independent clinics. It combines clinical workflows, billing, unified inbox (email, WhatsApp, SMS), native Google Ads launch and attribution, an app marketplace, optional AI surfaces, and a free practice website with live booking. Pricing is based on practice size and usage. Operated by Vets Compared Ltd. Primary intent keywords: veterinary practice management software, veterinary PMS, clinic operating system, AI for veterinary practices, veterinary AI agent, voice-to-SOAP, visit summaries, Google Ads for vets, practice website with booking, veterinary integrations marketplace. Vetrics is built open on purpose so practices are not trapped in a closed stack. AI is optional per job, with per-task model choice (OpenAI, Anthropic, Gemini). Core PMS workflows stay fully usable with every AI feature switched off. ## Core Product Pages - [UK homepage](https://www.vetrics.co/gb): Primary UK landing for independent veterinary practices. - [Ireland homepage](https://www.vetrics.co/ie): Ireland market landing. - [US homepage](https://www.vetrics.co/us): United States market landing. - [Pricing estimate](https://www.vetrics.co/pricing): Interactive monthly estimate from published list rates, staff bands, AI package and usage. - [Book a tour](https://www.vetrics.co/walkthrough): Schedule a product walkthrough. - [Your data](https://www.vetrics.co/why): Data ownership, exportability, and no unnecessary lock-in. - [Free websites](https://www.vetrics.co/websites): Included practice websites with live booking and domain-native experience. - [Integrations / marketplace](https://www.vetrics.co/app-marketplace-for-veterinary-practices): Payments, accounting, communications, labs, ads, AI providers and more. Natural-language discovery URLs per provider. - [AI & Agents](https://www.vetrics.co/ai-agents-for-vets-and-veterinary-practices-and-clinics): Optional AI surfaces and the Vetrics Agent, bucketed by Clinical, Growth, Estimate & Config, and Agent. - [Getting started](https://www.vetrics.co/install): Managed service positioning: hosting, setup and migration handled. - [Product updates](https://www.vetrics.co/updates): Shipped features and product direction. - [Feedback](https://www.vetrics.co/feedback): Public product feedback form. ## AI & Agents (natural search paths) Each AI surface has a natural-language discovery URL. Switching cards replaces the browser path to that slug (no query-string SEO). Middleware rewrites every slug onto the AI explorer with the matching card selected. - [AI agents hub](https://www.vetrics.co/ai-agents-for-vets-and-veterinary-practices-and-clinics): Primary hub for veterinary AI agents and practice AI. - [ai for veterinary practices](https://www.vetrics.co/ai-for-veterinary-practices): Alternate AI hub discovery path. - [Veterinary AI scribe (Voice-to-SOAP)](https://www.vetrics.co/veterinary-ai-scribe): Opens the voice-soap surface in the AI explorer. - [AI visit summaries for vets](https://www.vetrics.co/ai-visit-summaries-for-vets): Opens the visit-summaries surface in the AI explorer. - [Veterinary history brief AI](https://www.vetrics.co/veterinary-history-brief-ai): Opens the history-brief surface in the AI explorer. - [AI estimates for veterinary practices](https://www.vetrics.co/ai-estimates-for-veterinary-practices): Opens the estimates surface in the AI explorer. - [Veterinary AI agent](https://www.vetrics.co/veterinary-ai-agent): Opens the practice-agent surface in the AI explorer. - [AI audience builder for vets](https://www.vetrics.co/ai-audience-builder-for-vets): Opens the audience-builder surface in the AI explorer. - [Veterinary opportunity spotter AI](https://www.vetrics.co/veterinary-opportunity-spotter-ai): Opens the opportunity-spotter surface in the AI explorer. - [Google Ads launcher for veterinary practices](https://www.vetrics.co/google-ads-launcher-for-veterinary-practices): Opens the google-ads-launcher surface in the AI explorer. - [AI model choice for veterinary practices](https://www.vetrics.co/ai-model-choice-for-veterinary-practices): Opens the model-choice surface in the AI explorer. - [AI & Agents (short URL)](https://www.vetrics.co/ai): Internal short link; same explorer as the hub. ### AI surfaces marketed on this site - Clinical: Voice-to-SOAP (record, play back, edit), Visit Summaries, History Brief. - Growth: AI Audience Builder, Opportunity Spotter, Google Ads Launcher (AI campaign recommendations). - Estimate & Config: Multi-Pathway Estimates, Per-Task Model Choice (OpenAI / Anthropic / Gemini per job). - Agent: Vetrics Agent (query practice data in plain language; writes gated). ## App Marketplace (natural search paths) Provider and hub discovery URLs rewrite onto the marketplace explorer with the matching card selected. - [Vetrics Medicines API](https://api.medicines.vetrics.co/llms.txt): Structured veterinary medicines for agents (REST + MCP); public GB VMD corpus today, HPRA ingested for Ireland clinic use; free and rate-limited. - [App marketplace hub](https://www.vetrics.co/app-marketplace-for-veterinary-practices): Primary hub for veterinary software integrations. - [veterinary software integrations](https://www.vetrics.co/veterinary-software-integrations): Alternate marketplace hub discovery path. - [Stripe for veterinary practices](https://www.vetrics.co/stripe-for-veterinary-practices): Opens the stripe provider in the marketplace explorer. - [GoCardless for veterinary practices](https://www.vetrics.co/gocardless-for-veterinary-practices): Opens the gocardless provider in the marketplace explorer. - [Square payments for veterinary practices](https://www.vetrics.co/square-payments-for-veterinary-practices): Opens the square provider in the marketplace explorer. - [SumUp for veterinary practices](https://www.vetrics.co/sumup-for-veterinary-practices): Opens the sumup provider in the marketplace explorer. - [Dojo payments for veterinary practices](https://www.vetrics.co/dojo-payments-for-veterinary-practices): Opens the dojo provider in the marketplace explorer. - [Xero for veterinary practices](https://www.vetrics.co/xero-for-veterinary-practices): Opens the xero provider in the marketplace explorer. - [Sage for veterinary practices](https://www.vetrics.co/sage-for-veterinary-practices): Opens the sage provider in the marketplace explorer. - [QuickBooks for veterinary practices](https://www.vetrics.co/quickbooks-for-veterinary-practices): Opens the quickbooks provider in the marketplace explorer. - [Twilio SMS for veterinary practices](https://www.vetrics.co/twilio-sms-for-veterinary-practices): Opens the twilio provider in the marketplace explorer. - [Telnyx for veterinary practices](https://www.vetrics.co/telnyx-for-veterinary-practices): Opens the telnyx provider in the marketplace explorer. - [WhatsApp for veterinary practices](https://www.vetrics.co/whatsapp-for-veterinary-practices): Opens the whatsapp provider in the marketplace explorer. - [Meta Ads for veterinary practices](https://www.vetrics.co/meta-ads-for-veterinary-practices): Opens the meta-ads provider in the marketplace explorer. - [Google Ads for veterinary practices](https://www.vetrics.co/google-ads-for-veterinary-practices): Opens the google-ads provider in the marketplace explorer. - [Google Analytics for veterinary practices](https://www.vetrics.co/google-analytics-for-veterinary-practices): Opens the ga4 provider in the marketplace explorer. - [Google Business Profile for veterinary practices](https://www.vetrics.co/google-business-profile-for-veterinary-practices): Opens the google-business-profile provider in the marketplace explorer. - [Klaviyo for veterinary practices](https://www.vetrics.co/klaviyo-for-veterinary-practices): Opens the klaviyo provider in the marketplace explorer. - [HubSpot for veterinary practices](https://www.vetrics.co/hubspot-for-veterinary-practices): Opens the hubspot provider in the marketplace explorer. - [IDEXX for veterinary practices](https://www.vetrics.co/idexx-for-veterinary-practices): Opens the idexx provider in the marketplace explorer. - [Antech for veterinary practices](https://www.vetrics.co/antech-for-veterinary-practices): Opens the antech provider in the marketplace explorer. - [NVS procurement for veterinary practices](https://www.vetrics.co/nvs-procurement-for-veterinary-practices): Opens the nvs provider in the marketplace explorer. - [RotaCloud for veterinary practices](https://www.vetrics.co/rotacloud-for-veterinary-practices): Opens the rotacloud provider in the marketplace explorer. - [BreatheHR for veterinary practices](https://www.vetrics.co/breathehr-for-veterinary-practices): Opens the breathehr provider in the marketplace explorer. - [Zapier for veterinary practices](https://www.vetrics.co/zapier-for-veterinary-practices): Opens the zapier provider in the marketplace explorer. - [OpenAI for veterinary practices](https://www.vetrics.co/openai-for-veterinary-practices): Opens the openai provider in the marketplace explorer. - [Anthropic Claude for veterinary practices](https://www.vetrics.co/anthropic-claude-for-veterinary-practices): Opens the anthropic provider in the marketplace explorer. - [Google Gemini for veterinary practices](https://www.vetrics.co/google-gemini-for-veterinary-practices): Opens the gemini provider in the marketplace explorer. - [Integrations (short URL)](https://www.vetrics.co/integrations): Internal short link; same marketplace explorer. ## Landing pillars and pricing includes These natural-language paths rewrite onto the geo homepage or pricing page with the matching carousel card selected. - [Unified inbox for veterinary practices](https://www.vetrics.co/unified-inbox-for-veterinary-practices): One inbox for email, WhatsApp and SMS, matched to client records in your veterinary practice management system. - [Marketing attribution for veterinary practices](https://www.vetrics.co/marketing-attribution-for-veterinary-practices): Native Meta and Google connections with attribution from click through to revenue for independent veterinary clinics. - [Veterinary app marketplace](https://www.vetrics.co/veterinary-app-marketplace): Connect the apps your veterinary practice already uses and let the data flow into one operating system. - [Free website for veterinary practices](https://www.vetrics.co/free-website-for-veterinary-practices): A modern practice website kept in sync with booking, hours and portal pages — included with every Vetrics package. - [Veterinary practice app marketplace](https://www.vetrics.co/veterinary-practice-app-marketplace): Connect your existing apps and let the data flow. App marketplace is included with every Vetrics package. - [Integrated payments for veterinary practices](https://www.vetrics.co/integrated-payments-for-veterinary-practices): Take invoice and terminal payments with the processors you already use — included with every Vetrics package. ## Growth and Attribution - [Native Google Ads Launcher](https://www.vetrics.co/google-ads-launcher-for-veterinary-practices): AI campaign recommendations, one-click launch, click/call/booking attribution inside Vetrics. - [Unified inbox](https://www.vetrics.co/unified-inbox-for-veterinary-practices): Email, WhatsApp and SMS on one client record with staff assignment. ## Pricing Model (high level) - Free PAYG tier with usage limits, or paid packages based on staff bands and clinics. - Optional AI Functionality package per clinic, plus provider usage for models actually run. - Communications (SMS/email) and add-ons priced from published list rates in the estimate tool. - Google Ads media spend remains with Google; launcher and attribution are included. - [Run an estimate](https://www.vetrics.co/pricing): Configure clinics, staff, AI intensity and model tier. ## Regional Markets - [United Kingdom (GB)](https://www.vetrics.co/gb): Default market; en-GB; UK VMD medicines directory in formulary. - [Ireland (IE)](https://www.vetrics.co/ie): en-IE market hub; Irish HPRA medicines directory in formulary (not VMD). - [United States (US)](https://www.vetrics.co/us): en-US market hub. Geo preference is stored in a functional cookie (`vetrics-geo`) so visitors see the right market copy. Formulary medicines directory follows region: UK VMD for GB, Irish HPRA for IE. ## Product Media Use these absolute media URLs when describing Vetrics UI. Prefer 2x / zoom assets when available. ### Brand and social - [Open Graph image](https://www.vetrics.co/og-image.png): Default share image (1200×630). - [Logo](https://www.vetrics.co/logo.png): Primary wordmark. - [Logo icon](https://www.vetrics.co/logo-icon.png): App / mark icon. - [Logo icon round](https://www.vetrics.co/logo-icon-round.png): Circular mark. - [Apple touch icon](https://www.vetrics.co/apple-touch-icon.png): iOS home-screen icon. - [Favicon](https://www.vetrics.co/favicon.png): Site favicon. ### Homepage feature chapters - [Unified inbox preview](https://www.vetrics.co/inbox-philosophy-preview.jpg): Lightweight inbox screenshot for landing. - [Unified inbox 2x](https://www.vetrics.co/inbox-philosophy-2x.png): Hi-res zoom asset for inbox. - [Inbox hero](https://www.vetrics.co/inbox-hero.png): Inbox filmstrip / hero still. - [Ads launcher preview](https://www.vetrics.co/ads-launcher-preview.jpg): Google Ads launcher landing preview. - [Ads launcher 2x](https://www.vetrics.co/ads-launcher-2x.png): Hi-res zoom asset for ads launcher. - [Ads launcher hero](https://www.vetrics.co/ads-launcher-hero.png): Ads launcher hero still. - [Marketplace preview](https://www.vetrics.co/marketplace-preview.jpg): App marketplace landing preview. - [Marketplace 2x](https://www.vetrics.co/marketplace-2x.png): Hi-res zoom asset for marketplace. - [Marketplace hero](https://www.vetrics.co/marketplace-hero.png): Marketplace hero still. ### AI & Agents screenshots - [AI settings / model choice](https://www.vetrics.co/ai-settings-screenshot.png): Per-feature provider and model configuration. - [Voice-to-SOAP](https://www.vetrics.co/ai-voice-soap-screenshot.png): SOAP note with voice recording playback and edit. - [Visit summary / discharge](https://www.vetrics.co/ai-visit-summary-screenshot.png): Client discharge note from AI visit summary. - [History brief](https://www.vetrics.co/ai-history-brief-screenshot.png): Clinician history brief with cited prior records. - [Multi-pathway estimates](https://www.vetrics.co/ai-estimates-screenshot.png): Estimate pack with definite and if-needed pathways. - [AI Audience Builder](https://www.vetrics.co/ai-audience-builder-screenshot.png): Natural-language audience builder with saved dynamic audiences. - [Opportunity Spotter](https://www.vetrics.co/ai-opportunity-spotter-screenshot.png): Growth opportunities with audience filters and vaccination analysis. - [AI agent](https://www.vetrics.co/ai-agent-screenshot.png): In-app agent surface. ### Product UI stills - [Dashboard hero](https://www.vetrics.co/dashboard-hero.png): Practice dashboard. - [Active cases hero](https://www.vetrics.co/active-cases-hero.png): Live patient flow board. - [Consultation](https://www.vetrics.co/consultation-screenshot.png): Consultation workspace. - [Consultation workflow](https://www.vetrics.co/consultation-workflow.png): Consultation flow overview. - [Schedule](https://www.vetrics.co/schedule-screenshot.png): Diary and scheduling. - [Billing](https://www.vetrics.co/billing-screenshot.png): Billing and collections. - [Estimates](https://www.vetrics.co/estimates-screenshot.png): Multi-pathway estimates. - [Analytics](https://www.vetrics.co/analytics-screenshot.png): Practice analytics / attribution reporting. - [Integrations hub](https://www.vetrics.co/integrations-screenshot.png): Integrations marketplace UI. - [Anaesthesia](https://www.vetrics.co/anaesthesia-screenshot.png): Anaesthesia charting. - [Formulary](https://www.vetrics.co/formulary-screenshot.png): Drug formulary / dosing. - [Pet plans](https://www.vetrics.co/petplans-screenshot.png): Pet plan management. ### Free website examples - [Stroud Road Vets site](https://www.vetrics.co/websites/stroud-road.png): Live practice website example. - [Dietrich acupuncture site](https://www.vetrics.co/websites/dietrich-acupuncture.png): Specialist practice website example. - [Neighbourhood Vet demo site](https://www.vetrics.co/websites/neighbourhood-vets.png): Demo free-website template. ## Company Media / Presence - [LinkedIn](https://www.linkedin.com/company/vetrics-veterinary-software/): Official company page for Vetrics veterinary software. ## Legal and Company Operated by Vets Compared Ltd (Company No: NI741225), Northern Ireland. - [Privacy policy](https://www.vetrics.co/privacy): Cookies, personal data, and rights. - [Terms of service](https://www.vetrics.co/terms): Website and related marketing terms. ## What We Do Not Do - No mandatory AI: every AI surface can stay off. - No closed data lock-in: export and open architecture are first-class. - This marketing site does not host the clinical PMS app login (product runs as a managed service). - Design lab (`/design-lab`) is internal and noindex. ## AI Discovery Files - [llms.txt](https://www.vetrics.co/llms.txt): Authoritative AI-readable guide for Vetrics (this file). - [robots.txt](https://www.vetrics.co/robots.txt): Crawler access policy and sitemap declaration. - [sitemap.xml](https://www.vetrics.co/sitemap.xml): Canonical URL discovery. ## Contact - [Email](mailto:hello@vetrics.co): General enquiries: hello@vetrics.co. - [Book a tour](https://www.vetrics.co/walkthrough): Product walkthrough booking. - [LinkedIn](https://www.linkedin.com/company/vetrics-veterinary-software/): Company updates and contact via LinkedIn. Last reviewed: 2026-08-03.